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Outlet pricingSame low price for everyone
Real brand-name floorsFirst quality, not seconds
Free local pickupFranklin & Milwaukee
Rated 5.0 on Google62 customer reviews
Now accepting Afterpay — get your floors now and pay in 4 interest-free payments.
Shop our best sellers
Doing a whole room or house?
Start a Project
Build a project, get one custom price
Save the floors you like into a Project as you browse, then send the whole list to Omar & Abdul for your best all-in price — from home, or with us at the counter.
✦ Special order
Popular styles we bring in for you
Designer looks we don’t keep on the floor — order online or just ask, and we bring them in for your project (usually 1–2 weeks), at the same honest outlet pricing.
✦ Special order
MSI Everlife Trecento White Ocean Luxury Vinyl Tile
$53.26/box$2.75 /sq ft
✦ Special order
MSI Everlife Trecento Quarzo Taj Luxury Vinyl Tile
$53.26/box$2.75 /sq ft
✦ Special order
MSI Everlife Trecento Kenzzi Taza Luxury Vinyl Tile
$53.26/box$2.75 /sq ft
✦ Special order
MSI Everlife Trecento Windsor Crest Luxury Vinyl Tile
$53.26/box$2.75 /sq ft
★ One-of-a-kind · from $10
Area rugs nobody else has
Bound from premium carpet remnants — every rug is a different color and pattern, none the same twice, all priced to move. Six sizes, $10 to $100. When you spot one you love, grab it: it won’t be here tomorrow.
Shop area rugsWhy pay big-box prices?
Same first-quality flooring. A fraction of the markup. Picked up right here in Franklin.
Floorstock
Big box store
Price per sq ft
$1.65–$2.09
$3.00+
Local pickup
Free, same day in Franklin
Ship or special-order wait
Live in-stock counts
Yes — see it before you buy
Rarely shown
Who gets the low price
Everyone who walks in
Retail markup
Install upsell pressure
None — cash & carry
Often upsold
5.0
62 Google reviews
What Milwaukee says about us
Real reviews from our Google Business profile — every one from a customer who bought their floor in Franklin.
4th time here. Found Floorstock, LLC through a Facebook post… Always a great experience and consistency. The reason why I come back, to support their business while making my projects look beautiful. I will recommend over and over.
Amazing prices that beat any big box retailer by a large margin while carrying the same quality. The staff is also very knowledgeable about all of the different products and were willing to take the time to thoroughly answer all of my questions.
I consider it a hidden gem. It’s tucked away in a huge business park… We went in with questions and left with answers and samples. When we were told that these prices can not be beat, it’s been verified.
The best price and highest quality flooring I found, they have a warehouse full of different options for all your flooring needs. Abdul the owner was great to work with and helped me pick the best LVP for my basement!
Stopped at Floor Stock, purchased 2 rugs! One for my family room and one for my kitchen… Highly recommend going here for your rugs and flooring. The owner helped us, was very nice and helpful to find us the color we wanted.
I’d say the highlights of this shop are the customer service, wide assortment and price. The owner Abdul was super nice and treats you well whether you’re buying a lot or a little. Small business treatment with better than big company pricing.
Recommended installer
Sam's Quality Flooring
Flooring for the right price without sacrificing quality
- Buys flooring from Floorstock — same stock you're looking at
- Serving Milwaukee, Waukesha & Racine
- LVP, laminate, tile & stairs installed
Say “Floorstock sent me” when you call — Sam's crew works with our customers every week.
Independent contractor — not a Floorstock company. Terms & details
Customer Showcase
See how our flooring looks in real homes - photos shared by customers like you
Learning Center
Visit the Learning Center →Flooring tips, trends & care guides
TrendsWhat's Trending in Flooring: The 2026 Buyer's Guide (Waterproof LVP, Warm Wood-Look & More)
The flooring trends actually worth buying: waterproof LVP & SPC, warm wood-look planks, greige tones, matte finishes, herringbone and large-format tile. See...
Read more →
CareHow to Clean & Care for Area Rugs (Wool, Synthetic & More)
Area rug care guide: vacuum right, blot spills (don't rub), rotate, and use a rug pad. Material-specific tips for wool vs. synthetic...
Read more →
CareHow to Clean & Care for Porcelain Tile Flooring
Porcelain tile care guide: the toughest floor there is. Use pH-neutral cleaner, skip vinegar and acids that harm grout, and seal grout...
Read more →
Come see the warehouse
Pull up and we’ll help you load
5060 W Ashland Way, Franklin, WI 53132 · Mon–Fri 9–5 · Sat 10–4
Four doors down · 5056 W Ashland Way
Need custom cabinets too?
We don't build cabinets — but our neighbor does. AT Cabinetry designs and builds custom & semi-custom kitchens, vanities and built-ins right here in Franklin, worked directly with the builder from first sketch to install.
- Custom & semi-custom kitchens, vanities & built-ins
- Finished and installed in 7–10 days
- Free design consult, homes & businesses
- 5.0★ rated on Google
“Excellent work, professional, and reasonable. Well recommended.” — a verified Google review
See how it works →
Tell them Floorstock sent you.