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Wholesale outlet pricingContractor prices, no license
Authorized MSI DealerGenuine wholesale stock
Free local pickupFranklin & Milwaukee
Easy returnsUnopened boxes, 14 days
Now accepting Afterpay — get your floors now and pay in 4 interest-free payments.
Why Floorstock Leads the Industry
Customer Satisfaction
We're committed to delivering exceptional service to ensure every customer is completely satisfied with their purchase
Doing a whole room or house?
Start a Project
Build a project, get one custom price
Save the floors you like into a Project as you browse, then send the whole list to Omar & Abdul for your best all-in price — from home, or with us at the counter.
✦ Special order
Popular styles we bring in for you
Designer looks we don’t keep on the floor — order online or just ask, and we bring them in for your project (usually 1–2 weeks), at the same honest outlet pricing.
MSI LVP Flooring - Sandino - 5 MM
Photo coming soon — ask us to see it
✦ Special order
MSI LVP Flooring - Sandino - 5 MM
$56.81/box
✦ Special order
MSI Everlife Trecento Calacatta Legend Luxury Vinyl Tile
$53.26/box$2.75 /sq ft
✦ Special order
MSI Everlife Trecento White Ocean Luxury Vinyl Tile
$53.26/box$2.75 /sq ft
✦ Special order
MSI Everlife Trecento Quarzo Taj Luxury Vinyl Tile
$53.26/box$2.75 /sq ft
✦ Special order
MSI Everlife Trecento Kenzzi Taza Luxury Vinyl Tile
$53.26/box$2.75 /sq ft
✦ Special order
MSI Everlife Trecento Windsor Crest Luxury Vinyl Tile
$53.26/box$2.75 /sq ft
★ One-of-a-kind · from $10
Area rugs nobody else has
Bound from premium carpet remnants — every rug is a different color and pattern, none the same twice, all priced to move. Six sizes, $10 to $100. When you spot one you love, grab it: it won’t be here tomorrow.
Shop area rugsWhy pay big-box prices?
Same first-quality flooring. A fraction of the markup. Picked up right here in Franklin.
Floorstock
Big box store
Price per sq ft
$1.65–$2.09
$3.00+
Authorized MSI dealer
Yes
No
Local pickup
Free, same day in Franklin
Ship or special-order wait
Live in-stock counts
Yes — see it before you buy
Rarely shown
Contractor pricing, no license
Everyone
Retail markup
Install upsell pressure
None — cash & carry
Often upsold
For contractors & the trade
Contractors & trade pros — this is your price.
Most of our volume goes to builders, installers, property managers and flippers — because we sell wholesale to the trade every day, no showroom markup. Get approved once and your contractor pricing follows you across the whole store.
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Wholesale pricing site-wideYour trade price on every floor once you’re approved — well below our already-low outlet prices.
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No license, no minimumsBuilders, installers, property managers, flippers — apply with your business info and you’re in.
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Build it, we finalize itLoad your whole job into the cart, submit to your rep, and we send an invoice at your contractor price — pickup in Franklin.
Recommended installer
Sam's Quality Flooring
Flooring for the right price without sacrificing quality
Independent contractor — not a Floorstock company. Tell them Floorstock sent you. Terms & details
MSI Surfaces
Order MSI Premium Flooring Through Floorstock - Your Authorized Retailer
MSI is a leading innovator in premium flooring solutions, crafting exceptional laminate, luxury vinyl, and porcelain tile products that combine timeless design with uncompromising durability. Each collection reflects our commitment to quality, sustainability, and style—transforming spaces into stunning showcases of sophistication and performance.
Authorized Zurn Elkay Retailer
Premium Water Solutions
We are proud to be an authorized retailer for Zurn Elkay Water Solutions. Our partnership ensures you have access to the highest quality water management products and solutions. From commercial to residential applications, we provide expert guidance and premium products backed by Zurn Elkay's industry-leading reputation for innovation and reliability.
Customer Showcase
See how our flooring looks in real homes - photos shared by customers like you
Learning Center
Visit the Learning Center →Flooring tips, trends & care guides
TrendsWhat's Trending in Flooring: The 2026 Buyer's Guide (Waterproof LVP, Warm Wood-Look & More)
The flooring trends actually worth buying: waterproof LVP & SPC, warm wood-look planks, greige tones, matte finishes, herringbone and large-format tile. See...
Read more →
CareHow to Clean & Care for Area Rugs (Wool, Synthetic & More)
Area rug care guide: vacuum right, blot spills (don't rub), rotate, and use a rug pad. Material-specific tips for wool vs. synthetic...
Read more →
CareHow to Clean & Care for Porcelain Tile Flooring
Porcelain tile care guide: the toughest floor there is. Use pH-neutral cleaner, skip vinegar and acids that harm grout, and seal grout...
Read more →
Come see the warehouse
Pull up and we’ll help you load
5060 W Ashland Way, Franklin, WI 53132 · Mon–Fri 9–5 · Sat 10–4